Why the name "Even the Stones" for a jewelry store? First, credit where credit is due - it was my daughter Chelsea who suggested it. She knows of my love of Jesus, so when I heard it, I thought it was perfect.
The name comes from Jesus' triumphal entry into Jerusalem. He came, riding on the foal of a donkey, fulfilling the prophecy in Zechariah:
Zechariah 9:9 "Rejoice greatly, O daughter of Zion! Shout, O daughter of Jerusalem! Behold, your King is coming to you; He [is] just and having salvation, Lowly and riding on a donkey, A colt, the foal of a donkey.
Luke 19:28 The Triumphal Entry
When He (Jesus) had said this, He went on ahead, going up to Jerusalem. 29 And it came to pass, when He drew near to Bethphage and Bethany, at the mountain called Olivet, that He sent two of His disciples, 30 saying, "Go into the village opposite you, where as you enter you will find a colt tied, on which no one has ever sat. Loose it and bring it here. 31 And if anyone asks you, 'Why are you loosing it?' thus you shall say to him, 'Because the Lord has need of it.'"
32 So those who were sent went their way and found it just as He had said to them. 33 But as they were loosing the colt, the owners of it said to them, "Why are you loosing the colt?"
34 And they said, "The Lord has need of him." 35 Then they brought him to Jesus. And they threw their own clothes on the colt, and they set Jesus on him. 36 And as He went, many spread their clothes on the road.
37 Then, as He was now drawing near the descent of the Mount of Olives, the whole multitude of the disciples began to rejoice and praise God with a loud voice for all the mighty works they had seen, 38 saying:
"'Blessed is the King who comes in the name of the LORD!' Peace in heaven and glory in the highest!"
39 And some of the Pharisees called to Him from the crowd, "Teacher, rebuke Your disciples."
40 But He answered and said to them, "I tell you that if these should keep silent, the stones would immediately cry out."
So, that is why each one of my necklaces has a cross at the back. It's not meant to be part of the design. It's meant to be a statement of faith - a reminder - to cry out, to praise Jesus, to keep Him as your king - and that "even the stones" join you in that.